 The North Face |
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| PRODUCTS - The North Face |
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| NEWS - The North Face |
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| 25/10/11 |
| Brand Manager Action Sport & Performance The North Face |
| The North Face is currently looking for a Brand Manager Action Sports & Performance |
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Do you have a passion for Marketing, Outdoor and Sport? If so this could be an exciting opportunity for you to work for The North Face brand. Within the Marketing Dept. we are seeking to appoint a Brand Manager Action Sports and Performance in our Lugano Headquarters, Switzerland. He/She will be responsible for planning, developing and coordinating the activities of brand positioning, advertising, packaging, retail marketing, consumer research and creative services relative to his Activity Based Model. The main objective of the position is to strengthen brand equity and increase brand awareness at trade and end consumer level in the EMEA (European, Middle East and Africa) area.
Key responsibilities:
- Follow, implement and share the consumer insight programs to drive key marketing activities
- Manage key initiatives for the brand within the ‘go-to-market’ approach for each season and drive the full year calendar of 360° campaigns
- Develop regional campaigns and brand content
- Budget planning, managing and monitoring in order to achieve maximum optimization and effectiveness
- Supervise all promotional initiatives linked to The North Face own Retail network
- Ensure alignment of Retail Marketing Plans with Activity Based Model (ABM) global objectives
- Supervise relevance of asset production with ABM needs and development strategy
- Align the development of paper and digital workbooks to showcase the collection according to key GTM initiatives
- Supervise all creative output to ensure brand ABM image is consistent across all areas and initiatives. Budget Management
Requirements:
Education: Business degree, major in Marketing
Experience: 3-5 years of experience in Brand Management. International experience is a plus. Preferred industries: outdoor, sporting goods, fast moving consumer goods, fashion or entertainment
Leadership: Having a first experience of managing projects internally and with external agencies
Language: Fluent in English, any second language is a plus. Good presentation skills
Project management skills, experience in consumer research and market data analysis
Passion for outdoors and for any kind of sport. Experience in one of the brand key target action sports and performance activities (i.e. biking, running, skiing,…) would be a plus.
Work place: Lugano headquarters, Switzerland
Start Date: As soon as possible
For further details and application, please visit our official VF website: www.vfc.com - Careers - Jobs - Europe
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| NEWS - The North Face |
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27/03/13
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Tabke And Backstrom Crowned Freeride World Champions At The Swatch Freeride World Tour By The North Face® 2013
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02/10/12
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Climbing Community Celebrates the First Edition of The North Face® Kalymnos Climbing Festival
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18/06/12
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The North Face Kalymnos Climbing Festival
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22/05/12
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Get Your Fingers Ready For The North Face® Kalymnos Climbing Festival
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17/04/12
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Sun, Rock, Beach & Party at The First Edition of The North Face® Kalymnos Climbing Festival
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28/10/11
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The North Face alpinists Moro, Urubko & Richards announce expedition to attempt first winter ascent of Nanga Parbat (8,125m)
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