We don’t follow beaten tracks,
we trace our own paths, in life as in the mountains.
We have no limits
We are Ski mountaineers.
We are like you.
The launch will be supported by an advertising campaign that has drawn inspiration from the filmworld of legendary superheroes. La Sportiva has interpreted the role of the ski mountaineer: someone who is able to overcome his personal limits; who leaves the beaten track in order to create his own path; someone in constant evolution.
La Sportiva garments protect the ski mountaineer in all weather conditions, allowing him to overcome his personal limits and exceed his performance.
Following an online casting session which took place on the social network, La Sportiva selected 12 people who could personify the heroes for the advertising campaign. Passionate mountaineers, athletes and mountain enthusiasts, they have become the protagonists of the La Sportiva 'total look'. Just as the catchphrase says, “we are like you”. We are ski mountaineers, we are special.
Over the next few months, alongside the other garments in the collection, La Sportiva will also be revealing all the other protagonists of this new line. In the meantime…..sit back and enjoy the short movie.
La Sportiva
