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 NEWS - La Sportiva
08/03/13
La Sportiva: the new Mountain Running collection is now on-line: footwear & apparel!
La Sportiva presents the new Mountain Running collection launching a dedicated web-site: mountainrunning.lasportiva.com
www.lasportiva.com
La Sportiva


Following the introduction of its first winter apparel line dedicated to the world of ski mountaineering, La Sportiva  launch now a new clothing line dedicated to the world of Mountain running. You can check it out completely on the new dedicated web-site: mountainrunning.lasportiva.com.

La Sportiva first entered the mountain running sector at the end of the 90s with a line of shoes created especially for the world of running and generating from the company’s know how gained in the production of technical outdoor footwear

To be able to run or walk over rock, mud, snow or water and to adapt dynamically to the rapidly changing underfoot terrain. To beat ones own personal record and to overcome our competitors. This is the inspiration that lies behind the first La Sportiva Mountain Running apparel line. In true La Sportiva style these garments have been created and tested in the mountains close to home in Ziano di Fiemme at the foothill of the Dolomites.

 For over 80 years, the aim of the company from Trentino has always been to produce a full range of outdoor footwear capable of responding to the demands of mountaineers. This new clothing line brings the company one step further in its quest.

The Mountain running sector is one of the core markets in which La Sportiva has been investing for the past 15 years, through the development of technical footwear which has led to the creation of models dedicated to both skyrace and ultra marathon competitions. Nowadays, La Sportiva shoes are used by some of the world’s best athletes, and the models continue to gain recognition for the high level of innovation and performance.

The aim of the company remains consistant in the clothing sector too; to distinguish itself by offering state of the art products, using the most advanced technology available, the finest fabrics and treatments and top quality membranes. The Mountain Running Apparel collection comprises 2 product lines for man/woman declined through a 5 layer, layering-system: Base Layer, Mid Layer, Hybrid Layer, Insulation and Hard Shell. Each product is designed to support athletes during the race in all types of climatic conditions protecting them from wind, rain, sun and snow.

Alongside La Sportiva in the clothing project are some of the best known brands in textiles, insulation and membranes: Gore-Tex® with its new membrane Active Shell and declined through the brand Windstopper, Primaloft, Cocona and Polygiene. A line of trustworthy Partners further enhancing the performance of la Sportiva’s products.  Since January 2012 la Sportiva has become an official bluesign member by certifying its textile industry according to the socio-environmenental criteria recognised world wide and approved by the bluesign® trademark.

Passion, innovation, attention to detail, respect for the environment. These are the ingredients that make up the La Sportiva products. Whether it be footwear or technial clothing the company’s credo remains the same: innovation with passion.



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