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 NEWS - La Sportiva
20/06/13
La Sportiva and Arco: an example of international bonding
A convention took place at Arco during which for the first time the highly anticipated La Sportiva climbing apparel was revealed to over 100 people.
www.lasportiva.com
La Sportiva

Arco (TN), 6/7 June – La Sportiva and Arco. There is something very special which unites two Trentino entities, which at first sight might appear unrelated. The first entity (La Sportiva) is a footwear company (which now also produces technical outdoor clothing), which started in 1928 as a small workshop in the Valle di Fiemme but today exports to over 74 countries worldwide. The second entity (Arco) is a small mountain town located on the shores of one of the most beautiful lakes in Italy - Garda. Over time it has opened up to an international audience where climbers of all levels gather to compete on the numerous climbing walls that surround the Sarca Valley and where the most prestigious climbing competition, Rock Master, is held once a year.

The common denominator for these two entities is their ability to open up to the outside world, in a truly international dimension, without losing touch with their origins, and conserving their history and tradition at all times. In different ways and thanks to another common denominator - free climbing - La Sportiva and Arco have been able to breach the physical and mental boundaries inherent to mountain life.

It is here that the annual La Sportiva International Sales Meeting was held, during which the forthcoming season's collection was presented to global distributors. Over 70 countries were present, including the entire USA salesforce. It was a truly unique event: not just a sales meeting but a magnificent celebration of over 85 years of excellence dedicated to technical mountaineering footwear. What better time to transfer the company for a week to the heart of Casino di Arco than the international sales convention, during which the first La Sportiva clothing line, dedicated to the world of climbing, was revealed for the first time to the 100+ guests.

Arco is an ideal town for climbers with its numerous climbing walls, boulders, its famous climbing stadium and the via Segantini, which is crammed with "made from climbers" shops and artifacts. “Our bonding with Arco goes back a long way”, says Lorenzo Delladio Managing Director of La Sportiva. “Back in 1987 our company already saw its potential, so we decided to publish the first guide to the climbing walls of Arco. At the same time we also provided a catalogue of La Sportiva products, cementing a relationship which later developed into a partnership with the Arco Rock Master organization".

"If Arco is the climber’s Mecca, then La Sportiva is the climbing brand", continues the Mayor of Arco, Paolo Mattei. “The internationalization of these two entities from Trentino should be regarded with pride by those who live and work in the mountains. It is living proof of how mountain culture, combined with long term vision and perseverance can lead to great results, without compromising one's origins“. Indeed, the Welcome Evening which took place in Arco's casino on Wednesday 5 June focused on the unison of tradition and innovation. Special guests included the Mayor of Arco, Paolo Mattei, the Minister for Sport, Renato Veronesi and the President of AMSA, Stefano Tamburini.

La Sportiva is now waiting to launch its products on the market. The next official meeting is 11-14 July during the OutDoor Show in Friedrichshafen, Germany.


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