 La Sportiva |
 |
|
|
|
 |
| PRODUCTS - La Sportiva |
|
|
|
|
|
|
|
| NEWS - La Sportiva |
|
|
| 20/05/10 |
| La Sportiva and Samsung Cheil Industries announce new partnership |
|
|
|
Trento, Italy and Seoul, Korea – May 19, 2010 - La Sportiva S.p.A., a leader in outdoor footwear and Samsung Cheil Industries, a division of Samsung, a global leader in electronic materials, chemicals and apparel, today announced the execution of an important agreement of cooperation between the two companies.
The agreement initiates a joint venture to launch a global line of technical outdoor apparel under the La Sportiva trademark. The partnership takes advantage of La Sportiva’s depth of knowledge and experience in the outdoor industry and Samsung Cheil Industries’ expertise and resources in apparel research, development and manufacture in an effort to bring a premium line of technical apparel to the worldwide outdoor marketplace. La Sportiva will distribute this line of apparel through its international network of distributors and Samsung Cheil Industries acquires the license rights for the line of apparel for Korea. In addition, Samsung Cheil Industries becomes the sole authorized importer and distributor of La Sportiva branded footwear for the Korean market. Samsung Cheil Industries plans to open La Sportiva retail stores throughout Korea starting from 2011.
“We are excited to partner with Samsung and enter the technical apparel business with such a strong partner”, says Lorenzo Delladio, CEO of La Sportiva S.p.A. “Korea is our strongest Asian market to date and we look forward to further establishing La Sportiva as the premier outdoor brand here through a brand extension strategy in apparel. Globally, this expansion into technical apparel will facilitate increased brand visibility and accessibility across international market categories. This move also strengthens our global business model and branding message by providing an increased winter market presence to complement our well established summer business”, Delladio said. “It’s an exciting new form of business and our goal is to bring the premium brand image La Sportiva has established in technical footwear to outdoor apparel”, says Kim Sang Hyoun, Vice-President of Samsung Cheil Industries.
ABOUT LA SPORTIVA
Celebrating their 82nd anniversary in 2010, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and trail sport shoes on the market. For more information on La Sportiva visit www.lasportiva.com.
ABOUT SAMSUNG CHEIL INDUSTRIES
In 1954, SCI was founded as a wool textile company and played a role as one of the mother companies of Samsung Group. History of SCI is the history of Korean textile industry and SCI has extended its business areas from textile to fashion covering from men’s wear to sports casual since 1980’s. SCI’s Key license brands are Nina Ricci of PUIG Group, Theory of Fast Retailing Group, Pal Zileri of Gruppo Forall, Mango and 10 Corso Como. SCI has taken various approaches to fashion business; sponsored SFDF(Samsung Fashion & Design Fund), running Milano and Shanghai subsidiaries, New York and Tokyo office. To take a leap to the future, SCI expanded its business to chemical and electronic materials. For more information on SCI, please visit www.cii.samsung.com
|
|
|
|
|
|
| NEWS - La Sportiva |
|
|
|
06/09/10
|
|
|
La Sportiva ambassadors part 5: Jerome Meyer
|
|
|
|
|
20/05/10
|
|
|
La Sportiva and Samsung Cheil Industries announce new partnership
|
|
|
|
|
03/03/10
|
|
|
La Sportiva FC Eco 3.0 GTX receives Backpacker Editors' Choice Green Award 2010
|
|
|
|
|
29/01/10
|
|
|
La Sportiva presents the new winter collection at ISPO 2010
|
|
|
|
|
22/12/09
|
|
|
La Sportiva speedster: reviews by Jerome Meyer
|
|
|
|
|
09/10/09
|
|
|
Stratos – set for release
|
|
|
|
|
| SEARCH |
|
|
|
|
|
|
|
